In March 2017, Kendrick Lamar’s “Humble” video exploded on YouTube. But his music wasn’t the only thing fans were talking about — hundreds of film enthusiasts were posting videos giving tips on how to achieve its specific camera-whipping effect on a lower budget. Music studios began hitting up Camera Control, the company that licensed robocams to the “Humble” project, for the real thing. From the end of the 1990s to the early 2000s, the music-video industry was in a slump, and robotic camera rigs, or cinebots, were used in mostly feature films and food commercials. However, when streaming took over a few years later, there was a new thirst for online video. And with this new wave of music technology came a new wave of repurposing camera technology. We talked to Camera Control owners Jason Rau and Simon Wakley to see how the cameras rose to popularity in the music-video scene and director of photography Tyler Weinberger to understand how the robocam is used on set.
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#KendrickLamar #ArtOfMusic #Insider
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Why Music Videos Look Like Food Commercials | The Art Of Music
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23 comments
Next how youtubers are vlogging a whole episode in A day
for some reason I thought this existed in music way before 2017
🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥
🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣🤣
Too smooth
The writing feels oddly tone deaf.. as if whoever wrote this piece wasn't around for the decline of the music industry or ever used limewire.. and hey, it's entirely possible the writer is in fact too young to have experienced this stuff first hand.. but it feels weird when it's then narrated by a millennial. It's creating a strange cognitive dissonance throughout the video.
I always thought those types of pan shots like the one in the Britney Spears video were done with steadicam. Never imagined they needed so much machinery to do such a simple shot.
BEEG BEEG YOSHI 6:02
First I was confused, food commercials? Now I see the commercials and I get it.
I still got tracks from Limewire and Frostwire
Wonder who ever thought music videos looked like food commercials
Did you know;
"Hamburgers don't contain any ham"
Still download music (in FLAC) and store on my computer. Just can't listen music through the Internet, because it's sound too poor
Vossi Bop: Am I a joke to you?
When rappers have nothing else to say : AY
Every video like this wants to encapsulate goddamn everything now. "MTV started on this day…" should be seen as the new "the dictionary defines this word as …"
😱🥶😳😬
Came for the video, stayed for the comments!
break my heart by dua lipa has great transitions by far
This is the type of random out of no where knowledge I will store in my brain so that I can info dump on someone when they even just remotely brush up against my special interest.
👍😉😁This! This video right here! I'm just so happy to know about this lols!
Marques brownlee did a video about this tech
👑
Music videos look like food commercials said:
NO ONE!!!
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