Xbox’s Embarrassing Ad Campaign

Why are you pretending they're trying to sell x-boxes?

I think SEGA has always had the most memorable commercials in history.

all xbox really has to do is just release a next gen console with a ton of space and then pay to make actually good games that come with it, and the best part, all they have to do is include a disk drive and boom they instantly beat out playstation with the ps5 pro and potentially ps6

To point out just how bad THIS IS AN XBOX is as a campaign, I watch YouTube on my PS5, so while watching a gaming video and the ads proudly announcing YOU ARE WATCHING THIS ON AN XBOX was both baffling and hilarious.

The only thing keeping me invested in Xbox is nostalgia at this point

When will Luigui come for Xbox?

Its funny because maybe they could make "the biggest technological leap ever in a generation" and it could still be hard to notice the difference. Think about it in numeric terms. Maybe old console generations went from like 10 to 15, and theyre talking about going from 50 to 60, which, sure, is a further leap, but as far as perception is concerned, 10 to 15 is a 50% increase, 50 to 60 is is only a 5% change…

I straight up wouldn't mind an "Xbox PC"
microsoft seems like one of the best companies to actually pull that off, given they also own fukcing windows and xbox AND have a very successful PC hardware and console business.

Ohhh so this is what they were tryna tell me with those five seconds ads containing only the text "This is an Xbox" on a green background. that's actually so incredibly stupid lmao

watching this video on my series x made this hilarious (I had to grab my phone to comment)

when i got my gcse results i got 100 quid from my paraents so i could finialy get a series X but now they are saying that my fucking phone is an xbox like piss offf

I think Xbox has correctly identified cloud gaming as disruptive. Yes, it’s dumb right now and terrible. So was the idea of the Chromebook, a computer that only ran Chrome. Now it seems less silly for certain segments of the population who do all of their computing on the web.

However, that means they’re in a limbo of waiting for this thing to hopefully take off and still supporting traditional consoles, doing neither well. I thought Sony was dumb for not playing catchup, but I think they’re just waiting to see what happens to Microsoft.

The marketing and dependency on shoddy data is what’s wrecking things. These companies need to hit the streets and do more talking to their base.

Ai thumbnail?

I got an Xbox 360 years ago for two main reasons. 1) Xbox had a good library of games. Among the three companies making consoles, Nintendo was geared more towards young kids and family friendly games, while Sony and Microsoft offered more variety including mature games. You could play something like Plants v.s. Zombies, Minecraft, The Orange Box, or GTA V. 2) Xbox appealed to me because it was closer to a PC. Microsoft being a major computer software company knew how PCs worked, and the Xbox 360 had good compatibility with USB devices and Windows Home Media Player which I enjoyed. The Xbox 360 was successful because Microsoft had a clear vision of what to do, and they had things that people wanted.

I eventually grew fed up with Xbox because Microsoft was always trying to squeeze money out of consumers, so I've completely switched over to PC gaming since. Microsoft lost their vision with all of this spyware crap that the Xbox One had and additional junk that isn't video games, and Microsoft is still doing it now with the invasive Recall update coming to Windows 11. They've also doubled down on subscriptions in their push for Game Pass, and they're so desperate to stay afloat now that they think Game Pass is what's going to save them. "This calculator is an Xbox! This Nokia phone is an Xbox!" Also something to note; Microsoft began coming up with stupid names for their consoles which contributed to the confusion even further. "Xbox One" but it's not the first one, "Xbox One S", "Xbox One X", "Xbox Series X", Sony meanwhile has Playstations 1-5 which is very straightforward.

The Xbox 360 for me was like a budget gaming PC except it was a console you could have in your living room. Valve plans on releasing a new Steam Machine running a beefed up version of SteamOS, essentially fulfilling the same role that Microsoft has since lost focus of. It's funny though considering how Steam is like Game Pass for PC users in a way, Valve was founded by ex-Microsoft employees, and SteamOS runs on Linux which is a competitor to Windows. Valve getting involved may be the kick up the ass that Microsoft needs to get Xbox together, or else Xbox is going to die out like the Sega Dreamcast did and Microsoft will resort to being a publisher. They've already bought out studios like Activision and Bethesda along with all of their subsidiaries such as Id Software (who they wanted to buy for decades), so I can see it happening.

Phil Spencer needs to quit and go see a doctor and live a good life with out corporate BS .. country life i can see him as a Farmer…as Xbox ending up DEAD .. karma …lol

Your Lawnmower and Snowblower is a Xbox..lol

I love this ad campaign. Love being able to play games on anything I want. Don’t see why people are making a fuss out of it

This entire video confuses me. It’s obvious that consoles are a diminishing profit for companies in general. Especially since exclusivity is being seen more and more as a negative mark of the company forcing it.

Focusing solely on becoming a platform rather than a console seller worked out just fine for Steam and by extension Valve (Steam tried selling PCs in 2016 and even that didn’t work).

*cough cough* MS Game Studio VS Microsoft *cough cough*

It’s likely a restructuring of the profit model. Especially with how micro transactions are becoming so prevalent in games, XBOX might be able to live solely off of a 10% sellers fee, so long as they’re not stacking their liability sheet with massive amounts of consoles sitting in warehouses.

That also doesn’t include the standard 20% for the game itself being purchased on XBOX or through the XBOX desktop app.

So can you really blame them for getting out of a collapsing market?

I'm surprised they didn't get sued for this by saying that other products are Xboxes

8:10 yes I too remember stadia