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The Shed at Dulwich was the number one rated restaurant in London, with foodies, celebrities and bloggers trying to get a table. The main obstacle for them, however, was that it didn’t exist. Over the course of 8 months VICE’s Oobah Butler used an assault of fake reviews to get his ‘restaurant’ to the hallowed top spot on TripAdvisor.
With his phone perpetually ringing, PR agencies begging to represent it and TV crews pitching shows, Oobah decided he had no choice but to open its doors for one night only. Here is Oobah’s journey into a false reality that captured the world’s attention.
00:00 Introduction
01:10 Creating the Fake Restaurant
04:20 Getting Verified on Tripadvisor
09:20 The #1 Restaurant in London
15:19 Prepping the Food
Read Oobah’s full story on VICE.com – https://vice.video/2DrLgCC
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I was SHOOK when they referenced this in Trillion Game, knew immediately it was a reference to this!
A lesson about Marketing. Thank a lot.
Tripadvisor 😂 Made for paid frauds.
@14:00 –
I'm from America in would have sworn I was about to get abducted.
I wonder how many people are still pissed that they never got to eat at The Shed because it was always booked and they never heard about the fact that it was a fake restaurant.
This is so Max Fosh
This video was reference in the manga Trillion Game! Chapter 21. I haven't watched this in years but hahah I didn't think to see it referenced there!
Six years on and this is still (probably) my favourite YouTube video since the platform began
Does he have a own youtube channel? He's really clever and entertaining to watch
Emperor's New Clothes 😂
The Zoom call was hilarious! They were both talking absolute nonsense! 🤣
Nah bruv, the best part was the fact that you actually gave the customers a great experience!
This is absolutely brilliant and totally insane, what a wonderful prank.
They’re sitting on the damn roof lmaooo
a very naughty thing to be done.
passive voice.
The second hand embarrassment is crazy 😭😭
Incredible work
10:26 "you actually EXIST!"
Hilarious and awesome journalism! hahaha
For that one night, it was truly the best restaurant in London
This was pretty cool but as far as scam restaurant go, Salt Bae has you beat!
I am no expert but one time my friend took me to a fancy asian fusion restaurant for my birthday and I swear I SWEAR the curry stew tasted like something out of a can 👀 it was quite expensive too… I would rather have rice and eggs 🤭 don't tell my friend. Haha
6 years later, watching this again, it's bloody brilliant.
"It felt like something I had, like, maybe, when I was a kid"? 😂
Someone already did this in London 6 yrs ago…”The Shed at Dulwich” it was featured in the news
Supreme Kai: As long as that being is still alive the entire cosmos is….
This was already done on vice 7 years ago: https://youtu.be/bqPARIKHbN8?si=QC7wa0XvDZBXISVu
I like how he sold the food as moods. Its crazy he said restaurant was booked.
At least he didnt charge. He shouldve had a food license though.
Interesting how fake restaurant reviews made it to number 1, and he used prepared food
The blurred faces are all the ones that can't take a joke 😂😂😂
But if Vice faked this whole thing, that would be the ultimate fake review 🤔
The natural chaos of this place with the chickens, the chicken handler, the dj, the people on the roof. I'd actually unironically find this a cool place to eat.
The end comment was so wholesome
"namaste" destroyed me
Said it before I’ll say it again. This guy could be one of the biggest most successful YouTubers on the platform if he just stopped working for other people.
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