This Fitness Influencer @DaddyAioli Almost Killed his Cat and his Sponsors are Cool with it…

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Today, we’re diving deep into the controversial return of Joshua Guerrero, better known as Daddy Aioli, to his sponsorships, including the fitness giant YoungLA. If you’ve been following the fitness world, you’ll know that Guerrero, a Mexican bodybuilder and social media influencer with over 1.6 million followers on Instagram and close to 200,000 subscribers on YouTube, found himself at the center of an intense public backlash in 2022. This came after a disturbing video surfaced that allegedly showed him abusing his pet cat.

At the time, the public outcry was immediate and fierce, with animal rights activists, fans, and even fellow influencers demanding accountability. In response, YoungLA, along with several other sponsors, quickly distanced themselves from Guerrero, terminating their contracts to save their brand’s reputation. But now, in a move that has many people shocked, it appears that not only has Guerrero made a comeback, but many of the same sponsors who dropped him during the scandal—including YoungLA—have welcomed him back into the fold. So, what changed? Has Guerrero’s past been forgiven, or is this a case of sponsors prioritizing profits over principles?

Guerrero himself has addressed the video, claiming it was “taken out of context” and that there was a thorough investigation that cleared him of any animal abuse. He stated that animal protection authorities were involved and that the cat in question has been, and continues to be, part of a loving family. While he admits the video might have caused concern, Guerrero emphasizes that he is someone who loves animals and would never intentionally harm them. He even mentioned undergoing therapy since the incident, as well as being a man of faith who strives to live according to God’s will.

But here’s the real question: Is this enough? Does a statement or a couple of years without further incident justify bringing someone with such a serious accusation back into the spotlight? In this video, I argue that it’s not just about Guerrero’s redemption, but about the role that brands like YoungLA play in shaping public perception.

By reinstating a controversial figure like Daddy Aioli, YoungLA—and all his other sponsors—send a message that ethics can be put on hold if the influencer is popular enough. This isn’t just a one-time issue; it’s part of a larger conversation about how companies manage their relationships with influencers who have checkered pasts or problematic behaviors. It begs the question: Should sponsors stand by their influencers no matter what, or do they have a responsibility to uphold moral and ethical standards, especially when their image is tied so closely to their athletes?

Think about it: YoungLA is one of the most popular fitness clothing brands today, especially within the influencer and bodybuilder communities. Their athletes are role models for millions of young fans around the world. If they’re willing to re-sign someone involved in an animal abuse scandal, what does that say about the values they hold? Is it really all about profits and sales? Are we living in a world where controversy is merely a temporary setback as long as the influencer has enough followers to drive revenue?

More importantly, we’ll discuss why it’s vital for us, as consumers and followers, to hold these brands accountable. Should we be supporting companies that turn a blind eye to serious accusations? Or should we demand more transparency and higher ethical standards from the brands that shape the influencers we see every day? As much as we love our fitness influencers, this is about more than just muscles and meal plans—it’s about integrity.

In the end, this is not just a story about Joshua Guerrero or YoungLA—it’s about how brands manage influencer relationships in a time when every move is scrutinized online. Can a brand truly bounce back after associating with controversy, or are they risking long-term damage by standing by someone who’s been accused of something as serious as animal abuse? And for the influencers themselves, is there really a path to redemption, or will their past actions forever define them?

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