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2023 was a disaster for Unity. Now, after a turbulent year, they’re trying to win developers back.
Sources:
https://unity.com/news/unity-announces-pricing-initial-public-offering
https://www.sec.gov/Archives/edgar/data/1810806/000119312520227862/d908875ds1.htm#toc908875_2
https://www.gamesindustry.biz/what-did-we-learn-from-the-unity-ipo-filing
https://www.businessinsider.com/ironsource-denies-its-for-malware-2015-3
https://www.pocketgamer.biz/unity-ironsource-john-riccitiello-marc-whitten-merger/
https://www.theverge.com/2023/9/15/23875396/unity-mobile-developers-ad-monetization-tos-changes
https://www.reuters.com/technology/unity-software-cut-38-staff-company-reset-2023-11-28/
https://unity.com/blog/unity-is-canceling-the-runtime-fee
https://www.cnbc.com/2024/01/08/unity-software-to-lay-off-1800-employees-as-part-of-a-corporate-restructuring.html
source
49 comments
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I gotta say the best thing about this is unity is gonna be so pro consumer for years now in order to try and win their image back like Microsoft has been doing. I feel like this industry works like someone makes a good product they are so awesome and pro consumer and then they get too big and think they can’t fail and start screwing everyone, then everyone runs to the competition which causes the company to crash and have to now regain their old image, and the company everyone ran too will be pro consumer until they get too be and the cycle continues. I am just really scared we don’t have enough engines unreal is dominating too hard and when they make that first anti consumer leap where are we all gonna go?
As I heard the CEO of unity was involved in an FPS game and wanted to charge players for reloading the ammunition. Comically evil greed.
I have moved on. Godot and I are very happy together. Unity needs to stop calling.
Don't go back guys. This wasn't just a mistake/misunderstanding. This was intentional and malicious. They'll do it again if they think they can get away with it.
It also doesn't help that Unity is just a shitty engine to use as a dev. Its super unfriendly to new devs. Meanwhile Unreal bends over backwards to make game creation as easy as possible for new devs.
Why would anyone trust Unity any more? They can make their future projects on other engines with less risk. Unreal for better features with similar costs or Godot for no profit sharing and more input on the engine itself.
I kept having to decrease and imcrease my volume while watching this video.
Unity:~Insert obligatory southpark cable company image of uncovering nipple flaps~ Oh no, we're so sorry you don't like our new business model. Yeah, that is so bad, but if you want you can go to another cheaper engine that works just as good as us if you don't like it ~begins rubbing expecting customer to fold~
Customer: You know what, you're right. I can. First I'll block all your ad revenue and begin my migration to a different engine since it'll still be cheaper than what you're doing and more future proof since they primarily focus on their engine over what you do.
Unity: ~stops rubbing~ Wait, what?
It's so cathartic looking at Unity's stock price today, one year later. Let this be a warning to any other company that's thinking about being greedy.
Yeah… this changes nothing, resolves nothing and does nothing to what's already public and out there, trust is lost and their subpar efforts in trying to come up with a solution or some kind of redemption in this entire fiasco is less than agreeable or persuading. I would not touch the engine with a ten foot pole even if I have to suffer for it or not make anything at all with other engines. Anyone gullible enough to swallow such shallowness should really rethink and review what has happened for the past few years with Unity and maybe look into Adobe and Microsoft services to see where they lead to. Actions speak louder than words and so far barely any action has been taken to allow for the customer base to trust them or even believe in them again.
Unreal is trying to impose stupid coding policies. So I don’t think unity will be alone for long.
Forget it. Why get into unity when they already showed how they viewed customers. Their greed alone kills the point of investing into it any longer.
Stick to Godot. Its getting better and better and is open source for small indie devs. It can use the support for the long term and you can KEEP every copy of the software you store. No fees, no secret underhanded double dipping. Just you and your creativity.
Im sure there are other game engines who may wamt money but wont compromise on customer satisfaction. Look elsewhere.
Sure, trust Unity who answer to mega advertisers, user surveillance, a bizarre board of directors and their shareholders before they consider developers & thats without mentioning their last CEO or runtime fee etc
I'm done with Unity either way. I'll be sticking with godot from now on (and I might dabble in unreal)
I'm NOT going to be impressed by a company going "ooops, out previous strategy seems to have gone down poorly – here's a different one, would you please just eat it up if we said we're 'SOOOORRY'…? Other than that, we're the exact same sociopaths just do you know…"
Godot is the future
I am happy they atleast realized their mistake and went back on it relatively quick in terms of industry movement.
I don't mind their price tier model based on game revenue, since by the time you reach those tiers the price seems miniscule. Also, when you reach those tiers the price is PREDICTABLE which is what companies love. Nothing is worse for a business than expenses that you can't plan.
sure Adobe Lightroom and Adobe in general has gone to subscription model but it's so predatory and so ridiculous that people are abandoning it. I mean I'm seeing like random graphic designers using affinity which I was just using because it was like a cheaper one time option and I just use it for my own like personal projects and stuff. But it's being used as a legitimate professional tool in place of Adobe because people are just fed up with that bullshit.
affinity has a good amount of features and it's vector editor called designer but it's photo thing is like not even close to the capability of Photoshop still but people are using a combination of affinity photo, inkscape because inkscape has a lot of really flexible, in some cases codeable tools, and blender because blender is like practically an industry standard it's kind of like DaVinci DaVinci's like a super powerful editing program for color correction and it's free and a blender basically just did that but took everything that was in Maya and 3D Max and final cut and it's just like smooshing it into one program and it's crazy what it's become
The point is people are doing anything to get away from these subscriptions and these stupid companies.
The tech industry laid off people too A lot of these companies were just literally bloated like beyond their means they weren't profitable enough to have the amount of people that they had they had them for bad reasons in the first place… just
If there's one positive thing that's come out of the Unity drama, I got the push I needed to look for a better engine, discovered Godot for myself and never looked back.
They’ll try again. The greatest predictor of future behaviour is past behaviour. Do not trust them.
Can someone explain the Diablo part for someone whose never played it? What did it have to do with unity? He lost me there
The runtime fee will be back. Just like all the other outrageous changes/tactics companies trialed with massive backlash. They say that this is completely cancelled, wait for people like you to report that it's over, runtime fee is no more, then they will implement it again and for some reason statistically there's a 68.97% chance that people won't give a crap about it the second time for some reason.
Here's a suggestion for getting users back: a reverse runtime fee.
Unity giving devs money for every install 😛
Too late, the damage has been done
i bet the op thinks 57 genders exist.
the dude who made this video is a great example of someone who never had any success as a developer. clueless
The reason everyone retaliated is because things like unity help regular guy become a game dev. May not be big in other countries, but in the USA the idea of becoming successful as a regular guy, it’s a big driver of that.
Now, it's Adoby with their even worse business model, and they will fall way deeper and harder then Unity…
Don't. Anchoring gone wrong 101.
Let them be the bad example in this space.
if anyone goes back to unity they deserve whatever they get. people don't learn.
Fool me once…
I remember when they announced that extra fee, not long after Hoyo are recruiting dev for their own game engine😅
don't worry, the directors who made these decisions in their board rooms ALL profited from this already and they moved on to cannibalise some other platform/industry since
Hoping Nintendo suffers similarly cause they're abusing their customer's money for stupid things
The moment you think users would stay with you no matter what, you are lost. And there is no coming back.
Hopefully business at large will learn that if they enshitify things far enough, that customers at large will just destroy their business. It will be fast, and it may not be fixable after the fact.
The frustrating thing is, while ditching the CEO is nice on the surface, a lot of these decisions were made or implemented by other staff employed by the company and likely a lot of those people still work for them. Trust has been broken and it would be ridiculous to ever trust the company again, because the rot has already set in, cutting off one infected limb isn’t going to prevent abuses in the future.
It really frustrated me that a lot of people went around shouting that they should ditch the CEO and assuming that by ditching the CEO alone the issue would be resolved, but it isn’t, it’s like a Band-Aid solution without antiseptic, it makes you feel better because you’re seeing something changing but it actually doesn’t address the core cause of the problems or prevent infection from setting in deeper and potentially returning to haunt you.
Ditching some staff is a nice PR move for them, but as long as their focus remains on profit rather than producing a quality product they’ll never be trustworthy, and based on the fact that they’ve bait and switched their contracts multiple times in separate incidents over the years it’d be ridiculous to ever trust them again.
Awesome script, highly compressed information, no stringing along – GREAT account! 😀
Godot is cooler anyway. It has come a long way very quickly.
Next year Unity is going to be greedy again, so I highly recommend that you avoid Unity.
They killed their image, put their most innovated people under the bus. They can eat it
Unfortunately, people who were the problem won't suffer any consequences, apart from losing their job. They will just go back to their network of managers and go on ruining the next company for short term profits.
Think they should PAY devs to come back
'Unity Got What They Deserved.' Thumbs up for the title alone. How they weren't smart enough to understand how hard it would wreck their system is basically unbelievable. Just about any gamer could have told them what a bad idea it was.
John Riccitiello can't help himself, he just doesn't know any better
“Baby, please, I’ve been working on myself, I’m in therapy, babe, pleeeeaase”
Unity stock price went from an all time high of 196 dollars a share down to 22 dollars 😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂🤣🤣🤣😂🤣😂
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