SHEIN: Accessible Fashion and Sustainable Lifestyle for Everyone



Since its establishment in 2012, global integrated online marketplace of fashion, beauty, and lifestyle products, SHEIN has proven its potential with its striking emergence into the already mature affordable fashion market. Committed to “making the beauty of fashion accessible to all”, SHEIN is now stepping up to leverage its success to bring sustainable lifestyles to everyone.

SHEIN has a business model of maintaining an overall balance between supply and consumer demand, which is considered the critical factor in its success. The company has developed a supply chain that allows it to predict trends by leveraging technology, thereby substantially eliminating overstock and excess production, and reducing waste.

SHEIN embeds a mindset of sustainability across its entire value chain, from sourcing to the end of life of its products.

Find out more: https://sheingroup.com
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7 comments

@tarajijenkins August 1, 2024 - 5:18 am
This year many businesses are implemented the small batch test run plan that SHEIN used. way to go shein !!!
@HubaDufner August 1, 2024 - 5:18 am
I worn shein outfits for a long time, it is very tolerant to different body shape and size, also with reasonable price
@stephy0912. August 1, 2024 - 5:18 am
on-demand production business model from Shein is the best in the industry with incredibly low inventory rates compared to industry averages of 20-30%.
@SzadyBohl August 1, 2024 - 5:18 am
Good practice in the apparel industry, I'll definitely be sharing it with others!
@yaritzanorris August 1, 2024 - 5:18 am
Received my evoluShein series, with sustainable materials, quite comfty
@saunchoreginauld August 1, 2024 - 5:18 am
happy to see the real factory videos of shein
@lilywilkinson99 August 1, 2024 - 5:18 am
Shein and sustainable in the same sentence? Honestly this is all just a marketing ploy to get rid of their bad rep. What does sustainability truly mean to them?

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