Editor’s Note: Previs is a collaboration between previs artists, directors, producers, and other department heads. Directors have a role in guiding and producing the previs, and some furnish the storyboarding materials on which previs is based.
We talked to Hollywood’s busiest visualization studio, The Third Floor, to find out why visualization is the secret MVP of Marvel movies.
The Third Floor is one of the world’s top visualization studios and has worked on 19 of the 23 installments in Marvel’s “Infinity Saga.” From previs and stuntvis to techvis and postvis, The Third Floor’s work on Marvel movies runs through the entire production process. The first previsualizations of a Marvel film can begin well in advance of its release date, often before the screenplay is fully finished. Find out how Marvel visualizes its movies years before filmmaking and how this practice has helped the MCU rise its position of box-office dominance today.
The Third Floor has done visualization work for 2010’s “Iron Man 2”; 2011’s “Thor” and “Captain America: The First Avenger”; 2012’s “The Avengers”; 2013’s “Iron Man 3” and “Thor: The Dark World”; 2014’s “The Amazing Spider-Man 2” and “Guardians of the Galaxy”; 2015’s “Avengers: Age of Ultron” and “Ant-Man”; 2016’s “Captain America: Civil War” and “Doctor Strange”; 2017’s “Spider-Man: Homecoming,” “Thor: Ragnarok,” and “Guardians of the Galaxy Vol. 2”; 2018’s “Avengers: Infinity War,” “Deadpool 2,” “Ant-Man and the Wasp,” and “Venom”; and 2019’s “Captain Marvel,” “Avengers: Endgame,” and “Spider-Man: Far from Home.”
For more from The Third Floor:
https://www.youtube.com/channel/UCWPAERdkMKUNxw3cOBdDCQA
https://www.instagram.com/thethirdfloor_visualization/
https://thethirdfloorinc.com/
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How Marvel Actually Makes Movies Years Before Filming | Movies Insider
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28 comments
Pj never disappoints 😊
3:28–4:50
yeeeeeeeeeeeeeeeeeeeesssssssssssssssssssssssssssssssssssssssssssssssssssssssssssssaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
Have to admit that if disciplines like shot design and selection are basically just tracing exercises I wonder if Marvel's movies won't see a drop off in quality from demoralised storytellers
Hipsters in the comments learning about storyboards for the first time.
previs reminds me of xbox 360 vibes
All marvel movies are actually animation movies with a realistic filter
How it never get leaked
Means Director hsve done nothing in this movie
Too much hard work
Ok, it's idiotic what's happening now, this video needs to go viral
Avengers The Kang Dynasty and Secret Wars are probably being worked in previs right now
The VFX industry loathes them for this.
There was way too much polish in that previs animation. No wonder the budgets are so bloated.
But yeah, it's disgusting that the director isn't involved in this process, really goes to show why Marvel films are so bad.
I think this is brilliant!
Marvel sucks, their movies are boring and stupid; soulless corporate crap. No one will watch their movies in 5 years except for the marvel coomsumers
So we came long way since ironman when they didn't even have script completed at time of filming but now they have low-res 3d version of entire scene long before filming.
If it is not progress what it is?
It is may be not only way to build well planned cinematic universe,
But for at least for now it is only proven way to do it.
so basically low level 3D artists are directing all these Marvel movies
So Spiderman 4 is in works right now in Previs ?
and this is why Marvel is as successful as it is. It’s a well oiled incredible machine that’s never been done before in cinema. Whether you like it or not the people vote with their money, and this is what works nowadays. Kevin Feige is essentially a huge director for all of these, and they hire actual directors to handle more small scale stuff and add flair and help with story. And it works
This is why they look so boring :/
after this now I understand where the budget goes into wow
Well, that was depressing.
Edit: looking into this further and the video left out a very important detail. James Gunn elaborated and said that the previs for the Guardians flicks were made from his storyboards. That's different than what this video is suggesting. It's still artistically driven but doing so while integrating technology.
That's much better than the assembly line version of making movies that was suggested.
for a second i thought they were implying zach snyder directed dawn of the dead 2004 xD
im dumb he was the writer
If you fail to plan, you plan to fail.
disney minus be like
I just looked it up and a vfx artist salary is only of 72,000?!!?
imagine if the disney previs team got hacked. 3 years worth of marvel movies just begging to be watched
Comments are closed.