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In a clip from a longer interview, producer and Black Eyed Peas founded will.i.am discusses digital music and how musicians can make money in an era of free and cheap downloads and YouTube.
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46 comments
Wow. Eureka moment for me
Meanwhile Spotify is the Netflix of musical services , anything you like or consider a classic , most likely it wont be on there. But you know where it will be , on You Tube only time i wasnt able to look up a specific song was any Princes material cuz he owned it and it literally wasnt up for grabs unless you paid for it
Well you can say that about anything… TV shows were made to sell commercials, movies are made to sell popcorn, Broadway plays are made to sell tickets. I think it is a bit cynical to frame it like that. I mean, music existed LONG before any technology was around. Think about ancient tribes singing and tapping sticks together. There was no RCA back then.
Today it's more of a symbiotic relationship. Jerry Sienfeld would not have any money if advertisers didn't pay for a spot next to his show. And there wouldn't be any advertisers broadcasting if there wasn't a show to watch. The whole system needs each other to work together. ALBEIT each part of the system is trying to grab more than their fair share, like always, but that's human greed, it's not some sort of parasitic function that exists where musicians are just tools of the tech industry.
This clip runs through my mind daily.
So much has changed 😂
Kool Moe Dee!!!
So true.
genius
huge facts and another testament to how you can't just go in with blind passion as an artist. understanding and knowledge are your best friend in any industry. learn the rules so you can calibrate yourself accordingly
2022 and we finally have the answer, NFT's.
Got it will #nfts
🤔🤔
Producer is ahead of his time 🔥🔥🔥 #BillionaireGh
Music Producer very knowledgeable. Knows history of making money from way back 🔥 #BillionaireGh
2021
This conversation change how I saw music
I don’t even make music.
I believe it’s down to luck.
Thank you
Yes sir!!!!!!!!!!
🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥
He was so right, since in the last year Google Play Music became YouTube music
Brilliant perspective. Smart dude.
Thx dude, respect. People need to hear this
music is not the product, you are.
kinda stupid when i watch this video in 2020…i mean will's stupid
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MERCHANDISING!!!!!!
Thts a duh…… 😸👌🖖👁️🙋💁🙋🙋
That is a very enlightening bit of information. Thanks
I agree but why are artists hired guns? Why does it almost only work to sell other stuff? I didn't get that point.
Had to comment to change the number. All Glory to GOD 🤞🏿
Good point. Music sells everything but itself.
Love this video but , long story short he’s technically saying to sell other stuff on the side with the fame power you have?
He makes sense. A lot of people out here promoting big corporate brands like Spotify, Amazon, Google, bandcamp, Cdbaby, Distrokid, Tunecore, soundcloud but those companies aren't giving nearly enough back in terms of the royalties they're grabbing from you. Highway robbery.
well-spoken
Looks like he wearin Beyoncé ivypark merch of 2020'
what a great insight. should have change his name to will.to.live ! its a constant depression and suicidal thoughts for those starving musicians everywhere around the world!
Thank you, Will.i.am! This makes me think of music making in a whole new way.
I simply buy my music on itunes. And i don't have to pay monthly to listen to music. I own the song .
Straight to the point
Why does he keep looking away from the interviewer to an imaginary crowd?
Cool 😎 cheers from Portugal 🇵🇹 listen to our songs
Outdated
How to make money in music? Invent/sell a musical instrument and or sellout like Black Eyed Peas. Everybody knows Will.I. Am was a b-boy hip-hop junky turned industry puppet. LOL
hahahahahahahahahahaahhahahhahaa and people actually think he is saying something 🙂
Genius
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